With over 15 years of experience across Fortune 500s, media powerhouses, and the institutions that shape local culture, Jackie operates at the intersection of strategy and instinct. She has led go-to-market strategy and B2B marketing & partnership programs spanning multimillion-dollar portfolios, produced high-touch brand experiences, and developed integrated marketing strategies that connect with both boardrooms and consumers.
Beyond strategy, Jackie is a lover of communications. A natural storyteller who finds as much satisfaction crafting a narrative as she does executing one, she has developed internal and external communications frameworks and content strategies for brands, influencers, and executives. She is equally at home behind a podium as she is behind a keyboard (or pen & paper - if we’re being honest!). And one day, when her kid sleeps through the night consistently, there will be a book.
Her Christian faith is the foundation. It shapes how she leads, listens and why grace is always her first move in any room. Outside of work, you'll find her in the woods or on the water — hunting, fishing, and golfing. She's a toddler mom who will find any excuse to host a dinner, and she takes college football deeply, personally, and very seriously as a South Carolina Gamecock-raised, Georgia Bulldog-living, woman in a state of divided loyalty each fall.
Expertise
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Delivers bold, insight-driven brand positioning that aligns with business goals and market opportunities. Specializes in developing logos, brand identity, messaging frameworks, brand voice, and strategic direction that scale across platforms and audiences.
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Builds programs that transform passive audiences into active brand champions. Focus areas include grassroots initiatives, cultural partnerships, and digital engagement strategies that deepen loyalty and trust.
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Leads end-to-end partnership strategy from sourcing to execution. Known for identifying aligned brand collaborators, negotiating high-impact deals, and driving measurable value through strategic alliances.
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Produces curated experiences that blend creativity with intent—from intimate executive dinners to large-scale multi-day conferences. Every touchpoint is designed to elevate brand perception and audience connection.
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Crafts integrated communications strategies that inform, inspire, and influence. Expertise spans internal messaging, brand storytelling, executive visibility, and campaign copy that moves audiences to action.
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Drives growth through intentional relationship-building, market insight, and strategic alignment. Specializes in identifying high-value opportunities, nurturing partnerships, and converting leads into long-term revenue across B2B and B2C environments.
As Seen on ADWEEK
During an ADWEEK House Brandweek 2025 Group Chat, Jackie Choice joined a panel of industry leaders to discuss local relevance as a national brand strategy.
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