Sales Enablement & CRM Optimization to Support 270% Growth

Challenge:

Our sales team lacked the structured materials and CRM workflows needed to nurture and convert leads efficiently. The existing process was fragmented, making it difficult to measure effectiveness and scale lead generation.

Strategy:

• Built a comprehensive sales enablement strategy, ensuring sales teams had data-driven pitch decks, one-pagers, and marketing collateral tailored for different buyer personas.

• Restructured the CRM lead management process, improving how inbound leads were scored, nurtured, and assigned.

• Identified the need for a dedicated CRM Marketing Manager to refine automation and ensure lead flow optimization.

Execution:

• Created a full suite of sales materials, streamlining outreach and conversion.

• Led CRM enhancements that improved sales team efficiency.

• Aligned marketing and sales efforts to ensure consistent messaging and follow-ups across touchpoints.

Results:

• Achieved a 270% increase in lead conversion targets.

• Enhanced sales efficiency with optimized workflows and structured CRM lead journeys.

• Positioning the team for scalable growth by hiring a new lead journey manager.